Created for Founders, Investors & Corporates
CFO/Growth Partner/Transformation Director
CFO-as-a-service
Created for Founders, Investors & Corporates
CFO/Growth Partner/Transformation Director
CFO-as-a-service
What is CFO-as-a-service?
Delivering access to experience within a flexible partnership model
The ethos in setting up Phomax is to create an offering to take advantage of the best of employed and contracted working models, to create a market leading financial and transformation consulting proposition, for Founders, Investors and Corporates. Phomax will deliver the following to you:
- A partnership, outcome-driven approach - the aim is to build long term partnerships with clients. This means taking a fundamentally different approach, delivering the accountability you would expect from an employed Executive whilst understanding, testing and delivering the Outcomes you are looking to achieve.
- A quality assured practical approach - I am professionally Big Four trained and deliver consistently to expected high standards. However my experience as an Investor and as an Executive also means I hold a critical edge combining a unique perspective with a practical lens of what will work in different situations.
- A flexible and affordable model - Growing businesses don't necessarily need a full time CFO or Transformation Director, however they can benefit hugely from experienced support which they can trust whether with fundraising, or scaling more broadly. Likewise Investors and Corporates often have "situational" need for such support be it as part of a diligence process, transformation project or bridging gaps in permanent support. Phomax provides this flexibility, enabling access to support when you need it within an affordable envelope.
Learn More about me, my experience and the services I offer
I'm Sarah, I'm a strategic finance and transformation professional bringing over 15 years experience of consulting, investing and Executive management. Click the link below to learn more about me, my experience and the services I offer.
Sarah Hollyhead, ACA
About me
I am a strategic finance and transformation professional with 15 years experience of consulting, investing and Executive management. Trained at KPMG, delivering countless projects to clients across audit, diligence, M&A and transformation.
A former hands-on investor responsible for executing buy on build strategy across portfolios, undertaking in house diligence and working closely with investee businesses to support scaling and integrations.
Most recently working as part of an Executive Management Team scaling a fast growing SAAS Fintech. Putting in the Financial and Operational infrastructure to support scaling and playing an instrumental role in devising and articulating value creation plans to support and successfully deliver funding rounds.
So how can I help you?
Phomax was set up in 2023 to provide Founders, Investors and Corporates with access to a different kind of strategic financial and transformation support centered around partnership, quality and flexibility - click below for more information on the services I provide.
Services
For Founders
For Corporates
For Investors
Fundraising and scaling support to grow your business
For Investors
For Corporates
For Investors
Financial diligence, transformation and special projects
For Corporates
For Corporates
For Corporates
Support with financial projects and transformation programmes
For Founders
Fundraising advisory
Fundraising advisory
Fundraising advisory
Pitch deck advisory, how to tell your story, how to think like an investor and present your business in the best possible way to attract investment.
Financial modelling
Fundraising advisory
Fundraising advisory
An expert in building practical and usable financial models that you can use and investors will love!
Process management
Fundraising advisory
Finance fundamentals
Support in managing the full fundraising process - valuations, diligence requests, data room, legals, comms etc.
Finance fundamentals
Back office operational fundamentals
Finance fundamentals
Board packs, MI, KPIs to support scaling the business - an expert in presenting critical insights rather than just data.
Back office operational fundamentals
Back office operational fundamentals
Back office operational fundamentals
Putting in place the policies, procedures and controls to provide a robust back office function capable of supporting scaling.
For Investors
Due diligence
Special projects
Transformation
Having delivered countless financial diligence projects at KPMG and in house within PE, I can get to the critical issues quickly, applying a commercial lens whilst retaining a robust approach.
Transformation
Special projects
Transformation
Driving value often requires driving change or transformation. I have significant experience in designing and managing transformation programmes to deliver value creation plans.
Special projects
Special projects
Special projects
Sometimes the remit can be more bespoke, a gap in resourcing, an acquisition or integration. Having looked after acquisition strategy within PE, I am experienced in executing buy and build transactions and integrating businesses successfully. Additionally, I have significant experience taking fractional portfolio roles to provide situational support.
For Corporates
Transformation
I have delivered multiple change projects across a range of sectors. Experienced at setting up PMO, governance infrastructure and stakeholder management to drive complex projects forward to deliver results.